Marketing · Price on application

Marketing your team can keep up with

Good marketing doesn't need a big department. We'll help you work out what to say, where to say it and what to stop spending on, then set your team up with AI tools so they can plan, produce and deliver faster for rapid growth.

Let's create something amazing together.
Mel Murat smiling and holding her 2020 ORIAs trophy for the Australia Post Unsung Hero Award, Small Retailer.
A small team standing at a whiteboard covered in sticky notes, sketching out a marketing plan.
A brand workshop table spread with mood boards, colour swatches and printed photos.
A group in a meeting room reviewing campaign results on a large screen of charts.
  • Fifteen years in senior marketing roles
  • Häfele Australia
  • ITW AAMTech (eight brands, including Wynn's, Septone, Rain-X and Permatex)
  • Pantry to Plate Co., national winner of the Australia Post Unsung Hero Award, 2020 ORIAs

Services

What we can help with

Pick one thing or put a few together. Each piece of work comes from someone who has run marketing in-house, with a budget to answer for and a sales team waiting on the results.

Two people at a desk marking up a printed marketing plan with coloured pens.

Marketing strategy

A plan that says who you're really for, what to tell them, where to show up and what to stop paying for.

What you get

  • A short written plan you can actually use, rather than a deck that sits in a drawer
  • A clear picture of your best customers and what makes them buy
  • A channel plan showing where your time and budget go, and what gets cut
  • A 90-day action list with owners and dates
  • The handful of numbers worth tracking, tied to sales and enquiries

How it works

We start with a working session about your business, your customers and what you've already tried. We look at your numbers and your competitors, then bring back a draft plan and go through it with you until it fits how your business really runs.

Where AI helps

AI agents gather your performance data automatically and pull it together. They adjust the strategy, run A/B tests on your campaigns, find the best-performing elements and double down on them. Then they send a weekly report to your inbox showing where your money is going, how it's working and what should change.

A brand workshop table with mood boards, fabric samples and colour swatches laid out.

Brand and positioning

Getting clear on what you stand for, how you sound, and making sure it looks and reads the same everywhere customers find you.

What you get

  • A positioning statement your whole team can repeat
  • Voice and tone notes with real examples of how you'd say things
  • Key messages for each type of customer
  • A simple brand guide covering logo use, colours, type and photo style
  • A check of your website, socials and printed material against it, with a fix list

How it works

We run a brand workshop with you and anyone else who knows the customers well. From there we write the positioning and voice, test it on real pieces of your marketing, and adjust until it sounds like you on a good day.

Where AI helps

Once your voice is written down, AI drafts can follow it, so new content stays on brand from the first draft.

A team in a bright meeting room reviewing campaign results on a large screen: a rising line graph, a bar chart and a donut chart.

Campaigns

Campaigns planned, made and measured on sales and enquiries rather than likes.

What you get

  • A campaign brief with the goal, audience, offer and budget agreed up front
  • The creative: copy, images, video and landing page
  • A channel and timing plan, with every piece sized for where it runs
  • Weekly results during the campaign and a wrap-up report at the end, with what to keep and what to drop next time

How it works

We agree the goal and budget with you first. We build the campaign, you approve the final creative and the spend before anything goes live, and we watch the results each week and adjust while it runs.

Where AI helps

AI handles first drafts, resizing for every channel, scheduling and the weekly report, which leaves more of the budget for the ideas and the media.

A person writing at a laptop at a kitchen bench, with product samples and handwritten notes beside them.

Content and copywriting

Words for your website, emails, ads, packaging and socials that sound like a person who knows the product.

What you get

  • Website pages written or rewritten, with search in mind
  • Product descriptions and packaging or label copy
  • Blog articles and guides your customers would actually read
  • A content calendar for the next three months
  • Editing of what your team writes, so it all sounds like one business

How it works

We read everything you already have and talk to the people who deal with customers. Then we write, you review, and we revise until it's right. Ongoing content runs on a monthly calendar you approve in advance.

Where AI helps

AI manages your whole content calendar. It drafts your email newsletters, flyers, catalogues, social media ads, website blogs and customer emails. Everything comes to you as a draft to read and approve before you give your agent the go-ahead to publish.

A phone on a café counter showing a scheduled social post, with coffee cups in the background.

Social media management

Regular, useful posts on the platforms your customers use, run day to day or handed over to your team.

What you get

  • A social plan for the platforms worth your time, and permission to ignore the rest
  • A monthly content calendar of posts, captions and images
  • Scheduling and publishing
  • Google Business Profile posts and updates
  • A monthly report showing what's working, in plain terms

How it works

We plan a month ahead and send it to you for approval. Once you've signed it off, posts go out on schedule, and each month we look at what worked and change the plan to suit.

Where AI helps

This is how we ran a Melbourne café's Instagram, Facebook and Google Business content: AI agents for strategy, copy and design, with a person approving every post.

A laptop on a bright desk showing a simple chart, next to a navy notebook.

SEO and paid advertising

Being found when people search for what you sell, and paid ads that are judged on what they bring in.

What you get

  • Keyword research based on how your customers search
  • On-page fixes to your website's titles, descriptions, headings and structure
  • Google Business Profile set up or tidied up
  • Search and social ad campaigns, set up and managed
  • A monthly report tying spend to enquiries and sales

How it works

We audit what you have and fix the basics first, because ads work better on a site that's in order. Ad budgets are agreed with you, and nothing is spent without your sign-off.

Where AI helps

AI drafts ad variations and spots trends in the numbers early, and a person decides what runs and where the money goes.

A person reading a brightly designed email newsletter on a tablet at home.

Email marketing

Emails people open, sent to a list you own, so you aren't relying on social platforms to reach your customers.

What you get

  • Email platform set up or cleaned up, with a sign-up form on your website
  • A welcome series for new subscribers
  • Automated emails, such as abandoned cart, post-purchase and win-back
  • Regular newsletters or promotional emails, written and designed
  • Reporting on opens, clicks and sales

How it works

We start with your list and what you send now, then set up the automated emails that do the most work. Regular sends follow a calendar you approve.

Where AI helps

AI drafts subject lines and versions to test, and helps split your list into groups who get emails that suit them.

A small photo set with a product on a table, softbox lights and a camera on a tripod.

Digital assets: design, photo and video

The images, videos and designs your marketing needs, in the right sizes for every place they appear.

What you get

  • Social graphics, ad creative and website banners
  • Shot lists and briefs for product, team and location photos
  • Short videos for social, edited and captioned
  • Brochures, flyers, signage and other printed pieces
  • An organised asset library, so your team can find the right file

How it works

Every piece starts with a short brief tied to where it's going and what it needs to do. You review drafts, we refine them, and the final files come in every size you need.

Where AI helps

AI resizes and reformats each finished design for every channel, so one approved piece becomes a full set.

A manager and two new team members talking around a table in a bright office.

Building your marketing team

Building a marketing team from scratch or reshaping the one you have, from a single person up to a full in-house department.

What you get

  • A team structure that suits your size, with clear roles
  • Position descriptions and help with hiring
  • Recommended tools and simple ways of working, from briefing to sign-off
  • Onboarding and coaching for new team members
  • A plan for what to keep in-house and what to hand to outside help

How it works

Mel grew Häfele Australia's marketing team from two people into a full in-house department, and at Pantry to Plate Co. all the marketing, product development and labelling was done in-house without agencies. We look at what your business needs now and in the next couple of years, then build towards it one hire at a time.

Where AI helps

A small team with good AI workflows can produce what used to take a much bigger one, so you hire for judgement and skill rather than volume.

A trainer at the front of a bright meeting room, walking a team through a performance dashboard on a shared screen while they follow along on their laptops.

AI in your marketing

Training your team to use AI well, so it saves them time without making your marketing sound like everyone else's.

What you get

  • A look at where AI could save your team the most time
  • Hands-on training sessions built around your team's own work
  • Prompts and templates written in your brand voice
  • AI agents set up for research, drafts, resizing, scheduling and reporting
  • Simple rules for what needs a person's sign-off

How it works

We watch how your team works now and pick the repetitive jobs to start with. We set up the tools, train people on their real tasks, and check back after a few weeks to fix what isn't working.

Where AI helps

All of it, with your team keeping the judgement calls and the final approval.

Example · A campaign workflow

Where AI fits in a campaign

Here's how one campaign might move from brief to report, with AI doing the repetitive parts and a person signing off at every point that matters.

Gold steps are done by AI. Steps marked "Person signs off" need a person's approval before anything moves on.

  1. Person

    01The brief

    You and your team agree what the campaign is for, who it's aimed at and what budget it has.

  2. AI step

    02Research

    A research agent looks at your audience and competitors and brings back a short summary.

  3. Person signs off

    03Strategy

    A person reads the research and decides the message, the offer and the channels.

  4. AI step

    04Drafts in your voice

    AI writes first drafts of the copy, following your brand voice notes.

  5. AI step, then person signs off

    05Design and video

    AI helps produce the images and short videos, and a person approves the final creative before it goes anywhere.

  6. AI step

    06Sized for every channel

    Each approved piece is resized and reformatted for every platform it will run on.

  7. AI step, then person signs off

    07Scheduled

    Posts, emails and ads are scheduled, and no ad money is spent until a person has approved the budget.

  8. AI step

    08Weekly report

    Results are pulled together each week into a short report in plain language.

  9. Person

    09Review and adjust

    A person reads the report, decides what to change, and the next week's plan updates to match.

This is an example of how a campaign can run. Every business is set up differently, and we'll shape the workflow around yours.

Experience

Where this experience comes from

More than fifteen years leading marketing for global brands, including Häfele Australia, where Mel grew the marketing team from two people into a full in-house department, and ITW AAMTech, across eight brands including Wynn's, Septone, Rain-X and Permatex

At Pantry to Plate Co., all marketing, product development and labelling was done in-house, without agencies, including celebrity chef ambassador programs

At a Melbourne café, an AI marketing team of strategist, copywriter and designer agents ran the café's Instagram, Facebook and Google Business content

Mel was the national winner of the Australia Post Unsung Hero Award (Small Retailer) at the 2020 Online Retail Industry Awards.

Price on application

This can be a one-off strategy or ongoing support. We'll work out the scope with you and give you a fixed quote.

Let's create something amazing together.

Get in touch

Price on application. We'll talk it through with you first, then give you a fixed quote before any work starts.

Get in touchmail@solmedia.com.au