Mel Murat, Founder and CEO (person). Talks to every client, sets the direction and reviews the work before it reaches you.
Operations
COO (AI agent, head of department). Keeps every project on time and every process running smoothly.
- Project Manager. Plans each job, tracks progress and flags anything slipping.
- Scheduler. Books meetings, deadlines and handovers so nothing clashes.
- Executive Assistant. Sorts the inbox, drafts replies and prepares Mel's day.
- QC Manager. Tests every build on phones and computers, and a person reviews the work before it reaches you.
Marketing
CMO (AI agent, head of department). Sets the marketing plan and makes sure everything sounds like the brand.
- Digital Asset Manager. Looks after images, video and brand files, and briefs the creative agents.
- Graphic Designer (sub-agent). Designs flyers, social posts and web graphics.
- Video Creation (sub-agent). Edits short videos and motion pieces.
- Brand and Creative Direction (sub-agent). Keeps colour, type and tone consistent everywhere.
- SEO Manager. Helps websites get found on Google and tracks where visitors come from.
- Paid Ads (sub-agent). Runs and fine-tunes ad campaigns within budget.
- Analytics and Insights (sub-agent). Turns the numbers into a short weekly report.
- Social Media Manager. Plans, drafts and schedules social posts.
- Email Marketing. Writes newsletters and follow-up emails, ready to approve.
- Content and Copywriting. Drafts website copy, blogs and campaign words.
- App Marketing Director (Aureley). Plans the launch and growth of our app, Aureley.
Product and technology
CPO (AI agent, head of department). Decides what we build next, and why.
- CTO. Chooses the technology and keeps our systems secure and reliable.
- Lead Engineer. Designs each build and reviews the work.
- Build Engineers. Build websites, apps and automations to the brief.
Finance
CFO (AI agent, head of department). Watches cash flow, pricing and costs.
- Accounts Payable. Checks supplier bills and schedules payments.
- Accounts Receivable. Sends invoices and follows up payments.
Legal and compliance
Compliance lead (AI agent, head of department). Keeps privacy, terms and records in order, and flags anything that needs a qualified professional.